Home Sellers Guide
When you’re selling your home, there are a number of advantages to working with an agent:
- He/she knows real estate values in your neighbourhood and will help price your home competitively by preparing a market analysis of homes that have sold, competing homes that are still on the market and homes that were on the market but didn’t sell.
- He/she will establish a marketing strategy for your home, ensuring that it’s exposed to as many potential buyers as possible.
- He/she takes care of the tasks involved in selling a house, ensuring that the transaction is simple and low-stress for you.
- He/she is an expert in the home selling process and will advise you of your rights, options and obligations.
- He/she is an experienced negotiator and will work for you to get you the best possible price.
Effective Marketing For Your Home
- Professional Real Estate Photography
- HD Video Tour Of Your Home
- Bochures and Digital Brochures
- Property Showcasing On Our Website
- Professional Staging & Virtual Staging
- Unique Listing Website
- Publication and Ad Mail
- Much More!
Know The Market
Pricing Your Property Right
Pricing your home right is critical to achieve a successful sale. Your agent is there to guide you
Listen To The Market
As part of your pricing strategy, your agent will put together a comparative market analysis, which is a good indicator of what today’s buyers are willing to pay. It compares the market activity of homes similar to yours in your neighbourhood:
- Homes that have recently sold represent what buyers are willing to pay.
- Homes currently listed for sale represent the price sellers hope to obtain.
- Listings that have expired are generally overpriced or have been poorly marketed.
Don’t Overprice Your Home
Some sellers believe that if they price their home high initially, they can lower it later. Instead of making you more money, this strategy could end up hurting you.
Early Activity Is Key
As soon as a home comes on the market, agents and potential buyers sit up and take notice. If it’s overpriced, interested parties will quickly lose interest. By the time the price drops, the majority of buyers are lost. When a home has been for sale too long, buyers may be wary and may reject the property.
You’ll Miss The Right Buyer
You may think that interested buyers can always make an offer, but if your home is overpriced, potential buyers looking in a lower price range will never see it. And those who can afford a home at your asking price will soon recognize that they can get better value elsewhere.
Getting Your Home Ready To Show
- House in good repair
- House number easy to read
- Eavestroughs, down spouts and soffits in good repair
- Garage/car port clean and tidy
- Litter picked up
- Cracked or broken window panes replaced
- Lawns and hedges cut and trimmed, garden weeded and edged
- Walks shovelled and salted
- Boot tray inside front door
- Doorbell and door hardware in good repair
- Porch and foyer clean and tidy